Web & product analytics. Plausible

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Privacy & GDPR · Privacy-light web analytics

Plausible

Light, privacy-first web analytics without cookies or personal tracking

Verified: 2026-07-03

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Best for

  • blogs, corporate sites, small and medium websites
  • organizations prioritizing privacy and simplicity
  • quick start without cookie banner (when legally compliant)

Strengths

  • Very simple interface and fast deployment (one script)
  • No cookies, no cross-site tracking - privacy by design
  • Open source (AGPL) with self-host option
  • Lightweight script - minimal performance impact

Weaknesses

  • No advanced product analytics, funnels or cohorts
  • Limited e-commerce reports compared to GA4
  • Does not replace full marketing stack or consent management

When to choose

  • You need simple traffic, sources and landing pages
  • Privacy and minimalism are priorities
  • You don't need user-level tracking or product analytics

When to avoid

  • Intensive paid media campaigns requiring attribution
  • E-commerce store with advanced purchase funnel
  • You need session replay, experiments or CDP

Pricing (indicative)

From $9/mo (up to 10k pageviews); self-host open source €0 + hosting.

Features

  • Yes - Marketing reports
  • No - Product analytics
  • Yes - Privacy / EU hosting
  • No - Built-in CMP / consent
  • No - Session replay
  • No - A/B experiments
  • Yes - Raw data export
  • No - Free plan

Integrations

WordPress, GTM, API, Looker Studio (via export)

Sources and methodology

Comparison ← Web analytics solutions catalog GA4 Configuration Auditor checklist

For informational purposes. Verify pricing and features with vendors before purchase.