Web & product analytics. Piwik PRO

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Privacy & GDPR · Privacy-first web analytics

Piwik PRO

European web analytics platform with consent and tag management modules

Verified: 2026-07-03

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Best for

  • European companies, regulated industries, full data control
  • organizations migrating from Universal Analytics
  • web analytics with built-in CMP and Tag Manager

Strengths

  • Strong options for European and regulated companies
  • Greater control over hosting, retention and data configuration
  • Built-in Tag Manager, Consent Manager and CDP in one platform
  • 25 months retention in Business and no default sampling

Weaknesses

  • Less advanced product analytics than Amplitude or Mixpanel
  • Smaller community and fewer materials than GA4
  • Costs grow at very high action volumes

When to choose

  • GDPR, data ownership and EU hosting are priorities
  • You need CMP + analytics + tag management in one
  • Regulated industry (finance, healthcare, public sector)

When to avoid

  • Main goal is advanced product analytics and experiments
  • Zero budget and no Business license budget
  • Stack relies solely on native Google Ads integrations

Pricing (indicative)

Business from €35/mo; Enterprise from €366/mo (annual); 30-day Business trial.

Features

  • Yes - Marketing reports
  • Yes - Product analytics
  • Yes - Privacy / EU hosting
  • Yes - Built-in CMP / consent
  • No - Session replay
  • No - A/B experiments
  • Yes - Raw data export
  • No - Free plan

Integrations

Looker Studio, Power BI, Tableau, BigQuery, Google Ads, CDP

Sources and methodology

Comparison ← Web analytics solutions catalog GA4 Configuration Auditor checklist

For informational purposes. Verify pricing and features with vendors before purchase.