Web Analytics. GA4, GTM, Piwik PRO, Consent Mode and server-side - from diagnosis to rollout.

Web Analytics resources

One starting point for Google Analytics 4, Google Tag Manager, Piwik PRO, Consent Mode and server-side tagging (Stape). Run the free auditor, use the tools, then book implementation support when needed.

Suggested path (first week)

GA4 auditor (5 min) Self-assessment across 7 core areas and an optional ecommerce area - score % and top 3 fix priorities.
GTM / consent / ads Taxonomy planner, dataLayer generator, Consent Mode audit, Meta Pixel and Google Ads in GTM.
FAQ Answers on GTM, ecommerce, Piwik PRO and server-side.
Consultation (optional) Review results, fix roadmap and audit or implementation quote.

Start here

GA4 Configuration Auditor

29 core questions and 5 optional ecommerce checks - scoring, radar chart and recommendations.

GA4 Events Encyclopedia

54 events with documentation, parameters and code examples.

GA4 taxonomy planner

Event and parameter dictionary before GTM implementation.

dataLayer generator

Push templates for ecommerce, lead gen and custom events.

Consent & Measurement hub

Consent Mode, CMP, code generator and Basic vs Advanced selector.

Consent Mode mode selector

Basic vs Advanced - pick based on Ads budget and privacy policy.

Consent Mode v2 generator

Default consent and update code for gtag / GTM with CMP presets.

Consent Mode v2 audit

Cookie consent vs data quality in GA4 and ads.

Microsoft Clarity checklist

16 checks: CMP, GTM, PII masking and GA4 integration.

Consent Mode comparison

Basic vs Advanced - modeling and GDPR considerations.

Ads

Meta Pixel vs Google Ads

GTM implementation guide - dataLayer, consent, CAPI and Enhanced Conversions.

GA4 ↔ Piwik PRO mapping

34 events - ecommerce, Goals, site search and video.

Web analytics solutions catalog

8 platforms - GA4, Piwik PRO, Amplitude and five more. Profiles, pricing, side-by-side comparison.

Server-side solutions catalog

7 solutions - Stape.io, GTM SS on GCP, Cloudflare Zaraz and more.

CMP platform catalog

8 platforms - Cookiebot, OneTrust, Didomi, Usercentrics and more.

Platform selector

Web analytics solutions selector

Ads budget, GDPR constraints or product analytics? Seven questions narrow the choice to three platforms.

Measurement stack selector

Meta-wizard: analytics, CMP, server-side, BI and session replay in one path.

GA4 ↔ Amplitude mapping

34 events - logEvent, Revenue API and event properties.

Server-side cost calculator

Monthly estimate for Stape, Taggrs, Addingwell, GCP and Zaraz.

Session replay tools catalog

Clarity, Hotjar, FullStory and more - session recordings with GDPR and Consent Mode.

GA4 / Piwik / Amplitude comparison

Choose the right analytics platform for your scenario.

Ads

Ad tags FAQ

4 quick answers - GA4 linking, CAPI, reporting gaps and GDPR.

Web Analytics FAQ

35 answers: GA4, GTM, ecommerce, Piwik PRO, server-side.

GA4 audit (service)

Professional review of GA4, GTM and data quality.

GA4 + GTM implementation

Measurement plan, tagging, ecommerce and Consent Mode.

Server-Side / Stape

GTM Server-Side, first-party domain, Meta CAPI and consent routing.

Piwik PRO implementation

Privacy-first analytics, consent and dual tagging with GA4.

Meta Pixel and Google Ads - conversion tags

GA4 measures traffic and on-site funnels, but campaign optimisation in Google Ads and Meta needs separate conversion signals. Without consistent purchase / lead in the dataLayer and marketing consent you lose data for Smart Bidding and remarketing.

Google Ads → link account to GA4, import key events or use a GTM conversion tag; same transaction_id as GA4 ecommerce.
Meta Pixel → browser tag via GTM; if reach drops, consider Meta CAPI via server-side.
Consent → ad_storage and ad_user_data in the consent hub before pixels fire.
Testing → Meta Pixel vs Google Ads guide, GTM checklist and ad tags FAQ.

Common problems - where to start

GA4 conversions ≠ sales system → GA4 auditor, then professional audit.
Consent banner / data drop → Consent Mode audit.
Event and dataLayer chaos → taxonomy planner + dataLayer generator.
GA4 + Piwik in parallel → event mapping.
Google Ads conversions ≠ GA4 → marketing pixels guide, ad tags FAQ, Consent Mode audit.
Meta Pixel / reach drop → pixels guide, server-side (CAPI) and SS catalog.
Ads vs AdBlock / ITP → server-side tagging.
GA4 → warehouse → BI → marketing data hub and BigQuery cost calculator.
HubSpot and GA4 → HubSpot in a store: GA4 vs CRM.

Need implementation support?

Review your auditor score, GTM setup and get a fix roadmap with a quote.

Book a consultation GA4 audit offer