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GA4 · GTM · consent · server-side

Web Analytics resources

Audit your setup, plan measurement or choose the right platform. These resources take you from diagnosis to implementation.

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You do not need to know the tool name. Start with the situation you want to improve.

GA4 does not match salesCheck the setup and prioritise fixes Data dropped after the cookie bannerReview Consent Mode and tag firing Events and dataLayer are inconsistentOrganise names, parameters and ownership I want to launch server-sideCompare Stape, GCP, Zaraz and other options I need an alternative to GA4Choose Piwik PRO, Amplitude or another platform I need data for reporting and BIConnect analytics, marketing sources and a warehouse

The shortest path

Directory

Tools and resources

We show the most frequently used resources first. Use the filters to browse the full directory.

GA4 Configuration Auditor

29 core questions and 5 optional ecommerce checks - scoring, radar chart and recommendations.

GA4 Events Encyclopedia

54 events with documentation, parameters and code examples.

GA4 taxonomy planner

Event and parameter dictionary before GTM implementation.

dataLayer generator

Push templates for ecommerce, lead gen and custom events.

Consent & Measurement hub

Consent Mode, CMP, code generator and Basic vs Advanced selector.

Consent Mode mode selector

Basic vs Advanced - pick based on Ads budget and privacy policy.

Consent Mode v2 generator

Default consent and update code for gtag / GTM with CMP presets.

Consent Mode v2 audit

Cookie consent vs data quality in GA4 and ads.

Microsoft Clarity checklist

16 checks: CMP, GTM, PII masking and GA4 integration.

Microsoft Clarity vs GA4

Which tool when, feature matrix and joint implementation scenarios.

Consent Mode comparison

Basic vs Advanced - modeling and GDPR considerations.

Meta Pixel vs Google Ads

GTM implementation guide - dataLayer, consent, CAPI and Enhanced Conversions.

ChatGPT Ads hub

ChatGPT Ads in Poland: ad format, techniques, comparison with Google and Meta, and first-test practices.

GA4 ↔ Piwik PRO mapping

34 events - ecommerce, Goals, site search and video.

Web analytics solutions catalog

8 platforms - GA4, Piwik PRO, Amplitude and five more. Profiles, pricing, side-by-side comparison.

Server-side solutions catalog

7 solutions - Stape.io, GTM SS on GCP, Cloudflare Zaraz and more.

CMP platform catalog

8 platforms - Cookiebot, OneTrust, Didomi, Usercentrics and more.

Platform selector

Web analytics solutions selector

Ads budget, GDPR constraints or product analytics? Seven questions narrow the choice to three platforms.

Measurement stack selector

Meta-wizard: analytics, CMP, server-side, BI and session replay in one path.

GA4 ↔ Amplitude mapping

34 events - logEvent, Revenue API and event properties.

Server-side cost calculator

Monthly estimate for Stape, Taggrs, Addingwell, GCP and Zaraz.

Session replay tools catalog

Clarity, Hotjar, FullStory and more - session recordings with GDPR and Consent Mode.

GA4 / Piwik / Amplitude comparison

Choose the right analytics platform for your scenario.

Ad tags FAQ

4 quick answers - GA4 linking, CAPI, reporting gaps and GDPR.

Web Analytics FAQ

35 answers: GA4, GTM, ecommerce, Piwik PRO, server-side.

Support

Need implementation, not another tool?

Start with a free resource or go directly to a professional review and implementation.

GA4 audit (service)

Professional review of GA4, GTM and data quality.

GA4 + GTM implementation

Measurement plan, tagging, ecommerce and Consent Mode.

Server-Side / Stape

GTM Server-Side, first-party domain, Meta CAPI and consent routing.

Piwik PRO implementation

Privacy-first analytics, consent and dual tagging with GA4.

Practical guidance

When you are not sure where to start

Meta Pixel and Google Ads - conversion tags

GA4 measures traffic and on-site funnels, but campaign optimisation in Google Ads and Meta needs separate conversion signals. Without consistent purchase / lead in the dataLayer and marketing consent you lose data for Smart Bidding and remarketing.

Google Ads → link account to GA4, import key events or use a GTM conversion tag; same transaction_id as GA4 ecommerce.
Meta Pixel → browser tag via GTM; if reach drops, consider Meta CAPI via server-side.
ChatGPT Ads → a separate OpenAI pixel or CAPI, same events as GA4; start from the ChatGPT Ads hub.
Consent → ad_storage and ad_user_data in the consent hub before pixels fire.
Testing → Meta Pixel vs Google Ads guide, Google Ads checklist, GTM checklist and ad tags FAQ.

Common problems - where to start

GA4 conversions ≠ sales system → GA4 auditor, then professional audit.
Consent banner / data drop → Consent Mode audit.
Event and dataLayer chaos → taxonomy planner + dataLayer generator.
GA4 + Piwik in parallel → event mapping.
Google Ads conversions ≠ GA4 → Google Ads and Enhanced Conversions checklist, marketing pixels guide, ad tags FAQ.
Meta Pixel / reach drop → pixels guide, server-side (CAPI) and SS catalog.
ChatGPT Ads, new channel → ChatGPT Ads hub, then comparison with Google and Meta.
Ads vs AdBlock / ITP → server-side tagging.
GA4 → warehouse → BI → marketing data hub and BigQuery cost calculator.
HubSpot and GA4 → HubSpot in a store: GA4 vs CRM.

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