Campaign naming workspace

UTM and PK Link Creator

Build consistent campaign URLs for GA4 and Piwik PRO, validate required fields and copy the finished link in one step.

What are UTM and PK parameters?

How to use the UTM creator?

1 Enter the destination URL
2 Fill in required fields (source, medium, campaign)
3 Add optional parameters
4 Copy the generated link
Full URL of the page the link should point to
Keywords (mainly for paid ads)
Ad/link variant identifier
Campaign ID (for linking cost data)
Platform managing traffic, budget or targeting
Official parameter, but currently not reported in GA4
Official parameter, but currently not reported in GA4

Generated link

How to use the PK creator?

1 Enter the destination URL
2 Fill in pk_campaign (required)
3 Add optional parameters
4 Copy the generated link
Campaign ID (for external system integration)

Generated link

Consider plain UTM first: Piwik PRO recognizes utm_* parameters without duplicating them as pk_*. Use this mode only when your convention, integration or data consumer explicitly requires both sets. The generator will save identical values in both sets.

→ utm_source, pk_source
→ utm_medium, pk_medium
→ utm_campaign, pk_campaign
→ utm_term, pk_keyword
→ utm_content, pk_content

Generated link (UTM + PK)

Saved link history is stored locally in your browser (localStorage). Datais not sent to the server.

No saved links. Use the "Save to history" button after generating a link.

Guide to UTM and PK parameters

Learn best practices for creating tracking links for marketing campaigns.

UTM parameters (Google Analytics)

Parameter Required Description Example
utm_source YES Traffic source — where traffic comes from google, facebook, newsletter
utm_medium YES Marketing medium — channel type cpc, email, social, organic
utm_campaign YES Campaign name spring_sale, black_friday
utm_source_platform NO Platform responsible for traffic direction or campaign management search_ads_360, dv360
utm_term NO Keywords (paid ads) running+shoes, analytics
utm_content NO Ad/link variant (A/B tests) banner_top, cta_button
utm_id NO Campaign ID (cost import) camp_12345
utm_creative_format NO Creative format; official parameter, currently not reported in GA4 display, native, video
utm_marketing_tactic NO Targeting tactic; official parameter, currently not reported in GA4 remarketing, prospecting

PK parameters (Piwik PRO)

Parameter Required Description Example
pk_campaign YES Campaign name promocja_wiosna
pk_source NO Traffic source facebook, google
pk_medium NO Medium marketingowe cpc, email, banner
pk_keyword NO Keywords buty+sportowe
pk_content NO Ad variant banner_v2
pk_cid NO Unique campaign ID; Piwik PRO can also pass gclid in this dimension camp_abc123

Piwik PRO also recognizes utm_campaign, utm_source, utm_medium, utm_term, utm_content and utm_id by default. Values are case-sensitive and can be up to 1024 characters.

Best practices

  • Use lowercase: facebook instead of Facebook — avoids duplicates in reports
  • Pick a separator: spring_sale or spring-sale instead of mixing formats; spaces are URL-encoded but inconsistency splits reports
  • Be consistent: Create a naming convention and stick to it
  • Diacritics are allowed: they will be URL-encoded, but plain ASCII is often easier in integrations and exports
  • Do not tag internal links: UTM/PK are for links from external campaigns; using them on-site can overwrite acquisition source
  • Google Ads: with a linked account use auto-tagging; do not remove click IDs and add manual UTM only per a deliberate convention
  • Document campaigns: Keep a spreadsheet of parameters used

Standard medium values

cpc Paid ads (cost per click)
organic Organic results
email Email campaigns
social Social media (organic)
paid_social Paid social campaigns
referral Links from other sites
display Display ads
affiliate Affiliate marketing
video Video ads

Sources and methodology

Content, interface and validation are original editorial work based on primary documentation. Links are generated locally in your browser. Last verified: June 23, 2026.