Analytics tools for ecommerce and marketing

Web Analytics resources hub

From GA4 audit to server-side: tools, checklists and implementation links in one place.

• Step-by-step order
• Tools and services
• GA4 / GTM / Piwik PRO

GA4 Events Encyclopedia

54 events with documentation, code examples and search - quick reference for implementation and audits.

• 54 events
• Code examples
• Search

GA4 Configuration Auditor

Structured self-assessment: 29 core and 5 optional ecommerce questions with score and priorities.

• 29+5 questions
• Score %
• Report export

Consent Mode mode selector

Not sure Basic or Advanced? Six questions on Ads budget, GDPR and measurement goals - then a mode recommendation.

• Six context questions
• Basic or Advanced
• Link to code generator

Consent Mode v2 code generator

Ready JavaScript: consent default, CMP consent update and integration hooks for Cookiebot, Usercentrics and more.

• gtag and GTM Consent Initialization
• Basic and Advanced
• 9 CMP presets

Consent & Measurement hub

One place: checklist, mode selector, code generator, CMP catalog and Basic vs Advanced comparison.

• Checklists and audits
• All Consent Mode tools
• Implementation offer

Consent Mode Basic vs Advanced

Compare Consent Mode v2 modes: tag loading, cookieless pings, conversion modeling and selection guide for GA4 and Google Ads.

• Basic vs Advanced matrix
• Four v2 consent signals
• Scenario recommendations

Meta Pixel vs Google Ads

GTM implementation guide for conversion tags: dataLayer, Consent Mode, Enhanced Conversions, CAPI and Ads vs GA4 gaps.

• Google Ads vs Meta matrix
• Shared GTM layer
• E-commerce and lead gen scenarios

Google Ads and Enhanced Conversions Checklist

Self-assessment for Ads conversions: Primary actions, Consent Mode, user_data, GTM tests and GA4 reconciliation. Score % and priorities.

• 18 checks in 4 categories
• Enhanced Conversions for Web
• Copy report to clipboard

CMP platform catalog

Cookiebot, OneTrust, Didomi, Usercentrics and four more - profiles, pricing and GTM integration notes.

• Consent Mode v2 and TCF 2.2
• GTM and GA4 integration
• Platform selector wizard

Consent Mode v2 Checklist

Assess CMP readiness, Consent Mode v2 defaults, and GA4, GTM and Piwik PRO integration. Percentage score and prioritized recommendations.

• 15 checks + 3 optional Piwik PRO checks
• Yes / partial / no answers
• Copy report to clipboard

GTM configuration checklist

16 items: container, Consent Mode, GA4 tags, ecommerce and Preview testing before publish.

Server-side tagging checklist

GTM SS architecture, first-party subdomain, Meta CAPI, consent routing and monitoring.

Web analytics solutions catalog

Eight web and product analytics platforms - profiles with pricing, pros and cons.

• GA4, Piwik PRO, Matomo, Amplitude
• Mixpanel, Adobe, PostHog, Plausible
• Platform selector wizard

Server-side solutions catalog

7 GTM Server-Side hosting and edge tagging platforms: Stape.io, Google Cloud, Cloudflare Zaraz and more.

• Managed hosting and self-hosted
• CAPI, Consent Mode, first-party
• Solution selector wizard

Web Analytics Solutions Selector

Seven questions on goals, budget and privacy - then three platform suggestions (GA4, Piwik PRO, Amplitude…).

• 7 questions on goals and stack
• Top 3 recommendations
• Link to full catalog

GA4 / Piwik PRO / Amplitude Comparison

Editorial comparison of analytics platforms: privacy, pricing, data retention, product analytics and selection recommendations.

• Pricing and licensing
• Feature matrix
• Scenario recommendations

GA4 Event Taxonomy Planner

Design a consistent event and parameter dictionary before GTM implementation. E-commerce, lead gen and SaaS templates.

• snake_case name validation
• Per-event parameter editor
• CSV, JSON and Markdown export

GA4 ↔ Piwik PRO Event Mapping

Reference table of 39 GA4 events and Piwik PRO equivalents: e-commerce (current API), lead lifecycle, Goals, Site Search, video, share and content.

• Recommended + Enhanced Measurement
• Implementation status checkboxes
• CSV, JSON and Markdown export

GA4 ↔ Amplitude Event Mapping

Reference table of 34 GA4 events and Amplitude equivalents: logEvent, Revenue API, autocapture and event properties.

• E-commerce and product analytics
• Filters and implementation status
• CSV, JSON and Markdown export

Server-Side Cost Calculator

Estimated monthly cost for Stape, Taggrs, Addingwell, GCP Cloud Run and Cloudflare Zaraz.

• Requests and container count
• EU hosting priority
• Link to SSC catalog

Measurement Stack Selector

Pick stack layers first (analytics, CMP, SSC, BI, replay), then jump to the right selector.

• 7 questions on business and privacy
• Consent Mode recommendation
• CTAs to existing selectors

Attribution Simulator

Compare attribution models (Last Click, First Click, Linear, Time-Decay) and see how they affect value assigned to marketing channels.

• Build your own customer path
• ROI per channel calculator
• Export to CSV

BigQuery Calculator

Estimate monthly and annual costs of exporting GA4 data to BigQuery based on traffic and data retention.

• Storage cost calculation
• Query cost estimation
• Plan comparison

UTM / PK Link Creator

Generate links with tracking parameters for Google Analytics 4 (UTM) and Piwik PRO (PK). Tag campaigns with one click.

• Templates for popular sources
• Generated links history
• UTM + PK mode combined

dataLayer Generator

Generate ready-to-use dataLayer code for GTM. GA4 Ecommerce, custom events, forms and user data with SHA256 hashing.

• All GA4 Ecommerce events
• Custom events with parameters
• Enhanced Conversions (hashing)

Funnel Calculator

Paste an event export from GA4 and build a conversion funnel visualization with drop-off and conversion rate calculations.

• CSV import from GA4
• Funnel visualization
• Export to PNG

ROAS/ROI Calculator

Calculate return on ad spend, find break-even ROAS and determine maximum CPA while staying profitable.

• Break-even ROAS for your margin
• Ad budget planner
• Campaign comparison

LTV Calculator

Calculate Customer Lifetime Value, LTV:CAC ratio and maximum customer acquisition cost.

• Simple and retention models
• Cohort visualization
• Scenario comparison

Ads Cost Calculator

Convert ad metrics CPM, CPC, CPA. Plan budgets and calculate maximum bids.

• CPM ↔ CPC ↔ CPA converter
• Budget planner
• Max bid calculator

Margin & Price Calculator

Calculate margin and markup, set selling prices, analyze the impact of discounts on profit.

• Margin vs Markup
• Discount simulator
• Price scenario comparison

A/B Test Calculator

Calculate sample size, check statistical significance and plan A/B test duration.

• Sample size calculator
• Significance test (p-value)
• Multiple variant comparison

AI Models (catalog)

Overview of 16 AI providers and systems with a comparison of capabilities, pricing and deployment options.

• 16 providers and systems
• Pricing and costs
• Deployment options

AI Model Selector

Answer 9 questions on budget, compliance, scale and integrations - see which models fit your case.

• 9 decision criteria
• Cost estimates
• Top 6 recommendations

AI Prompt Creator

Eight steps to a prompt that does not need five follow-up clarifications in ChatGPT.

• 8-step wizard
• Prompt templates
• Quality scoring

AI ROI Calculator

Compare team time before and after AI rollout - with a monthly break-even estimate.

• Industry-specific analysis
• Task time savings
• Break-even calculation

AI Model Comparison

16 providers side by side: pricing, strengths and typical use cases.

• Who it's for and when to choose
• Strengths and weaknesses
• Indicative costs

BI platform catalog

Tableau, Power BI, Looker Studio, Metabase, Qlik Sense and QuickSight - profiles with pricing and integrations.

• Catalog + comparison + selector
• Pricing and integration profiles
• Enterprise and open source

Tableau vs Power BI vs Looker Studio

Detailed BI platform comparison: pricing, features, learning curve and selection guide (May 2026).

• Pricing & feature matrix
• Pros and cons profiles
• Scenario recommendations

DG platform comparison

Pick 2-3 platforms side by side: use cases, strengths, weaknesses, pricing and features.

• Comparison presets
• Feature matrix
• Integrations

DG platform selector

Describe your stack, budget and DG problem - see three platforms worth piloting.

• 7 questions → top 3
• Cost hints
• Link to comparison

Data Governance resources hub

Checklist, guide, FAQ and case study - starting points for Data Governance work.

• 4 steps to start
• Checklist and guide
• Governance resources

Data Governance Guide

Definition, components, roles and a 6-step rollout framework for data-driven teams.

• Implementation steps
• Roles & RACI
• Practical examples

Data Governance Checklist

30 checkpoints in 6 categories - assess data management maturity in your organization.

• Real-time scoring
• 6 categories
• Recommendations