Analytics tools for ecommerce and marketing
A collection of free calculators and generators to help you optimize campaigns, analyze profitability and make data-driven decisions. All tools run in your browser — no registration, no limits.
GA4 Events Encyclopedia
50+ events with documentation, code examples and search.
Open encyclopediaGA4 Configuration Auditor
Check in 5 minutes if your GA4 is properly configured.
Start auditAnalytics & Tracking
Tools for configuring tracking and data analysis in GA4, Piwik PRO and GTM.
Attribution Simulator
Compare attribution models (Last Click, First Click, Linear, Time-Decay) and see how they affect value assigned to marketing channels.
- Build your own customer path
- ROI per channel calculator
- Export to PDF/CSV
BigQuery Calculator
Estimate monthly costs of exporting GA4 data to BigQuery based on traffic and data retention.
- Storage cost calculation
- Query cost estimation
- Plan comparison
UTM / PK Link Creator
Generate links with tracking parameters for Google Analytics 4 (UTM) and Piwik PRO (PK). Tag campaigns with one click.
- Templates for popular sources
- Generated links history
- UTM + PK mode combined
dataLayer Generator
Generate ready-to-use dataLayer code for Google Tag Manager. Templates for GA4 Ecommerce, custom events and forms.
- All GA4 Ecommerce events
- Custom events with parameters
- Enhanced Conversions (hashing)
Funnel Calculator
Paste an event export from GA4 and build a conversion funnel visualization with drop-off and conversion rate calculations.
- CSV import from GA4
- Funnel visualization
- Export to PNG
Performance & ROI
Calculators for ad campaign profitability and customer value.
ROAS/ROI Calculator
Calculate return on ad spend, find break-even ROAS and determine maximum CPA while staying profitable.
- Break-even ROAS for your margin
- Ad budget planner
- Campaign comparison
LTV Calculator
Calculate Customer Lifetime Value, LTV:CAC ratio and maximum customer acquisition cost.
- Simple and retention models
- Cohort visualization
- Scenario comparison
Ads Cost Calculator
Convert ad metrics CPM, CPC, CPA. Plan budgets and calculate maximum bids.
- CPM ↔ CPC ↔ CPA converter
- Budget planner
- Max bid calculator
Ecommerce & Testing
Tools for margin, pricing and A/B test calculations.
Margin & Price Calculator
Calculate margin and markup, set selling prices, analyze the impact of discounts on profit.
- Margin vs Markup
- Discount simulator
- Price scenario comparison
A/B Test Calculator
Calculate sample size, check statistical significance and plan A/B test duration.
- Sample size calculator
- Significance test (p-value)
- Multiple variant comparison
AI Tools
AI model catalog, prompt generator, model selector and ROI calculator for AI implementation.
AI Models (catalog)
Overview of 13+ LLM providers with comparison of capabilities, pricing and deployment options.
- 13 providers compared
- Pricing and costs
- Deployment options
AI Model Selector
Answer 9 questions about budget, compliance, scale and integrations — get specific model recommendations.
- 9 decision criteria
- Cost estimates
- Top 6 recommendations
AI Prompt Creator
Advanced prompt generator — 8 steps to a precise instruction for ChatGPT, Claude, Gemini and more.
- 8-step wizard
- Prompt templates
- Quality scoring
AI ROI Calculator
Calculate how much you'll save by implementing AI — concrete numbers, not promises.
- Industry-specific analysis
- Task time savings
- Break-even calculation
Need help with analytics?
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