Tips: Tableau | GA4, GTM, Stape.io

Independent Data, BI & AI Consultant

PL EN

Latest tip Tableau

Tableau. vs Looker Studio. When ecommerce teams outgrow free GA4 dashboards.

Tableau. Repeat-purchase cohorts. See when paid customers come back for a second order.

Tableau. Dashboard filter actions. Drill from campaign ROAS to SKU contribution.

Tableau. BigQuery GA4 connector. Event-level exploration beyond Looker limits.

Tableau. Row-level security. Separate agency, brand, and regional ecommerce data.

Tableau. Campaign parameters. Let media buyers switch accounts without republishing.

Tableau. Extract vs live. Fast merchandising boards without stale Black Friday numbers.

Tableau. Published data source. One certified orders model for every dashboard.

Tableau. Join vs blend. Match ad spend to orders without fan-out.

Tableau. LOD FIXED and INCLUDE. Customer AOV without line-item distortion.

I implement analytics solutions, build management reports and help teams make sense of data.

I work with Google Marketing Cloud, Microsoft Power BI, Google Cloud and Python.

I have worked for Credit Suisse, Phonak, Hansaton, Unitron, Nestle, IBM and Play.

Co-founder of Hexe Capital SA.

Thanks for reading - happy to collaborate.

Krzysztof Surowiecki

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