Tips: HubSpot | GA4, GTM, Stape.io

Independent Data, BI & AI Consultant

PL EN

Latest tip HubSpot

HubSpot. Ads offline lead sync. Close the loop on Google and Meta conversions.

HubSpot. First touch vs last touch. Compare acquisition models in reports.

HubSpot. Analytics tools dashboard. Unify site traffic with contact activity.

HubSpot. Marketing email attribution. Measure campaign revenue influence.

HubSpot. Deal pipeline revenue. Tie closed-won to marketing touchpoints.

HubSpot. Lifecycle stage funnel. Report MQL-to-customer conversion rates.

HubSpot. UTM contact properties. Map campaign params to lead source.

HubSpot. GA4 integration. Sync web sessions with CRM contacts.

I implement analytics solutions, build management reports and help teams make sense of data.

I work with Google Marketing Cloud, Microsoft Power BI, Google Cloud and Python.

I have worked for Credit Suisse, Phonak, Hansaton, Unitron, Nestle, IBM and Play.

Co-founder of Hexe Capital SA.

Thanks for reading - happy to collaborate.

Krzysztof Surowiecki

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