Tips: GTM | GA4, GTM, Stape.io

Independent Data, BI & AI Consultant

PL EN

GTM. Variable transformations. Normalize messy item data before it hits GA4.

GTM. Client-server tag order. Fire web tags before server routes the same event.

GTM. Shopify custom pixel. Route checkout events when native pixels fall short.

GTM. Folder access control. Limit what agencies can edit in your container.

GTM. Container merge import. Combine agency work into one production workspace.

GTM. Unique event_id. Dedupe purchase hits across web and server tags.

GTM. Tag pause and resume. Stop bad hits during checkout incidents fast.

GTM. Zones for multi-brand retail. Share one container across storefronts.

GTM. Custom template gallery. Ship CAPI tags without reinventing the wheel.

GTM. Monitoring workspace. Catch tag failures before revenue reporting drifts.

I implement analytics solutions, build management reports and help teams make sense of data.

I work with Google Marketing Cloud, Microsoft Power BI, Google Cloud and Python.

I have worked for Credit Suisse, Phonak, Hansaton, Unitron, Nestle, IBM and Play.

Co-founder of Hexe Capital SA.

Thanks for reading - happy to collaborate.

Krzysztof Surowiecki

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