Tips: Analytics | GA4, GTM, Stape.io

Independent Data, BI & AI Consultant

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Latest tip Analytics

GA4. User data redaction. Strip PII from event payloads.

GA4. Ads personalization toggle. Align reporting with EEA policy.

GA4. Search Console link. Connect organic queries to revenue.

GA4. Google Signals. Cross-device paths with consent safeguards.

GA4. Enhanced measurement audit. Turn off noisy auto events.

GA4. File download events. Count spec sheets and sizing guides.

GA4. Video engagement events. Measure product demo completion.

GA4. Login and sign_up. Track loyalty program enrollment.

GA4. Refund events. Report net revenue after returns.

GA4. B2B quote form leads. Attribute wholesale inquiries in paid campaigns.

I implement analytics solutions, build management reports and help teams make sense of data.

I work with Google Marketing Cloud, Microsoft Power BI, Google Cloud and Python.

I have worked for Credit Suisse, Phonak, Hansaton, Unitron, Nestle, IBM and Play.

Co-founder of Hexe Capital SA.

Thanks for reading - happy to collaborate.

Krzysztof Surowiecki

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