Analytics tips | GA4, GTM, Stape, Salesforce, Tableau

Focused tips on measurement for online stores — Google Analytics 4, Tag Manager, Stape.io, Salesforce CRM Analytics, Tableau, and HubSpot. Written for US and UK teams; separate from our Polish tip library.

Latest tip HubSpot

HubSpot. Ads offline lead sync. Close the loop on Google and Meta conversions.

HubSpot

HubSpot. First touch vs last touch. Compare acquisition models in reports.

HubSpot

HubSpot. Analytics tools dashboard. Unify site traffic with contact activity.

HubSpot

HubSpot. Marketing email attribution. Measure campaign revenue influence.

HubSpot

HubSpot. Deal pipeline revenue. Tie closed-won to marketing touchpoints.

HubSpot

HubSpot. Lifecycle stage funnel. Report MQL-to-customer conversion rates.

HubSpot

HubSpot. UTM contact properties. Map campaign params to lead source.

HubSpot

HubSpot. GA4 integration. Sync web sessions with CRM contacts.

Tableau

Tableau. vs Looker Studio. When ecommerce teams outgrow free GA4 dashboards.

Tableau

Tableau. Repeat-purchase cohorts. See when paid customers come back for a second order.

Strona 1 z 6

I implement analytics solutions, build management reports and help teams make sense of data.

I work with Google Marketing Cloud, Microsoft Power BI, Google Cloud and Python.

I have worked for Credit Suisse, Phonak, Hansaton, Unitron, Nestle, IBM and Play.

Co-founder of Hexe Capital SA.

Thanks for reading - happy to collaborate.

Krzysztof Surowiecki

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