Session replay. Microsoft Clarity

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Free / freemium · Session replay (free, unlimited)

Microsoft Clarity

Free session recordings and heatmaps from Microsoft - GA4 integration with no session cap

Verified: 2026-07-03

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Best for

  • websites and stores with moderate traffic seeking free UX insight
  • marketing teams already in Microsoft / GA4 ecosystem
  • quick start without budget for Hotjar or FullStory

Strengths

  • Completely free - no session cap on standard plan
  • Heatmaps, recordings, rage clicks and dead clicks out of the box
  • GA4 integration and dashboard in Microsoft ecosystem
  • Simple snippet - deploy in minutes

Weaknesses

  • No advanced surveys and funnels like Hotjar
  • Fewer enterprise features (SSO, granular permissions) than FullStory/LogRocket
  • Recording retention limited (30 days) - not long-term archive

When to choose

  • You need free session replay to start
  • Heatmaps and frustration signals are the priority
  • Stack is GA4-based and you don't need enterprise support

When to avoid

  • You need surveys, conversion funnels and feedback widgets
  • You require long recording retention and product API
  • You need native mobile app recording

Pricing (indicative)

Clarity - free; no paid enterprise plans (as of 2026).

Features

  • Yes - Free plan / trial
  • Yes - Heatmaps (click, scroll, move)
  • Yes - Session recordings (replay)
  • Yes - Frustration signals (rage click, dead click)
  • No - Surveys / feedback widgets
  • Yes - GDPR / EU hosting options
  • No - Mobile app recording
  • No - API / data export

Integrations

Google Analytics 4, Google Tag Manager, WordPress, Shopify, Wix, Squarespace

Sources and methodology

Comparison ← Session replay platform catalog

For informational purposes. Verify pricing and features with vendors before purchase.