Session replay. Hotjar

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Mid-market · Session replay + feedback (SaaS)

Hotjar

Mid-market UX leader - recordings, heatmaps, surveys and funnels in one panel

Verified: 2026-07-03

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Best for

  • marketing and CRO teams optimizing on-site conversion
  • companies combining recordings with surveys and feedback widgets
  • e-commerce and landing pages with regular A/B tests

Strengths

  • Complete package: recordings, heatmaps, surveys, feedback, funnels
  • Intuitive UI - low barrier for marketers
  • Integrations with GA4, Optimizely, HubSpot, Slack
  • Hotjar Ask AI - AI session analysis (higher plans)

Weaknesses

  • Cost grows with traffic - session limits on Basic/Plus plans
  • Less advanced product debugging than FullStory/LogRocket
  • Data retention limited on lower plans

When to choose

  • You may want recordings + surveys + heatmaps in one tool
  • Team is mainly marketing/CRO without engineers
  • Mid-market budget (~$39/mo) is OK

When to avoid

  • Free Clarity without surveys is enough
  • You need deep product analytics and error tracking
  • Traffic exceeds plan limits - then FullStory/LogRocket

Pricing (indicative)

Basic from ~$39/mo (500 sessions/day); Plus from ~$99; Business on quote.

Features

  • Yes - Free plan / trial
  • Yes - Heatmaps (click, scroll, move)
  • Yes - Session recordings (replay)
  • Yes - Frustration signals (rage click, dead click)
  • Yes - Surveys / feedback widgets
  • Yes - GDPR / EU hosting options
  • No - Mobile app recording
  • Yes - API / data export

Integrations

Google Analytics 4, Google Tag Manager, HubSpot, Optimizely, Slack, Zapier, Segment

Sources and methodology

Comparison ← Session replay platform catalog

For informational purposes. Verify pricing and features with vendors before purchase.