Analytics Training. GA4, Tag Manager and Looker Studio - practical learning for your needs.

Analytics Training Hands-on learning

GA4, GTM and Looker Studio training - from foundations to confident use of your data

Your team has access to GA4, but reports raise more questions than answers. Events live “somewhere in GTM” and Looker Studio is another file without an owner. I run workshops tailored to your situation: group level (basics / advanced / reporting), your data (anonymised or sample scenarios) and real business questions - in Polish or English, online or on-site. The outcome: people know what to measure, how to read results and when to escalate to a specialist.

Book a consultation GA4 Encyclopedia

Does this sound familiar?

“We have GA4, but nobody knows what the reports mean”

The interface is new, metrics changed - decisions are still based on intuition, not data.

GTM is a black box

Every tag change needs a developer; marketing does not understand triggers or variables.

Reports in Excel instead of Looker Studio

Manual exports every week - no single source of truth for the team.

GA4 e-commerce “does not add up”

No understanding of purchase, add_to_cart events - funnel and ROAS based on incomplete data.

New hires without analytics onboarding

Knowledge sits with one person - when they leave, analytics competence goes too.

Need mentoring, not group training?

For individual development, a one-on-one programme works better - analytics mentoring.

How it works - 4 steps

  1. 01

    Initial consultation

    Who attends, skill level, goals (e.g. campaign reporting, e-commerce, GTM). We agree language and format (online / on-site).

    Deliverable: scope and priority topic list
  2. 02

    Tailored programme

    Workshop agenda, exercises on your data (or industry scenarios), self-study materials.

    Deliverable: programme + schedule + quote
  3. 03

    Live workshops

    Interactive sessions with GA4, GTM and Looker Studio demos. Q&A on your team's real problems.

    Deliverable: recording (online) + notes + checklists
  4. 04

    Follow-up (optional)

    Short session after 2-4 weeks: questions after applying knowledge, refining reports or tags.

    Deliverable: recommendations + development plan

Offer - training modules

GA4 - foundations and interpretation

Event model, users, sessions, conversions. Reports, explorations, segments. Reading data for marketing decisions.

EventsConversionsExplorations

Google Tag Manager

Tags, triggers, variables. GA4 via GTM, e-commerce, consent. Safe changes without constant dev involvement.

GTME-commerceConsent

Looker Studio

Data sources, metrics, charts, filters. Dashboards for business questions, not just “pretty charts”.

DashboardsGA4 connectorKPI

E-commerce and funnel

GA4 ecommerce events, attribution, comparison with shop data. Interpreting ROAS and drop-off in reports.

PurchaseFunnelROAS

BigQuery and advanced (optional)

GA4 export, SQL basics, when standard reports are not enough. For teams after analytics rollout.

BigQuerySQLRaw data

Format and materials

Online (recorded) or on-site. PDF/slides, hands-on exercises. Language: PL or EN.

OnlineOn-siteMaterials
  • For whom: marketing, performance, e-commerce, product, leadership - anyone who should use GA4 and reports.
  • Model: one-off training (e.g. 1-2 days) or a series of shorter workshops; group size matched to interaction needs.
  • Outcome: fewer “what does this mean?” questions, faster decisions and fewer data interpretation errors.
  • Not a substitute for implementation: if GA4/GTM needs technical repair - implementation or audit first, then team training.

Start with a free online course

Before live workshops you can take the interactive AI in E-commerce for Marketers course - 7 modules, quizzes and a mini-certificate. No registration, at your own pace.

Open free course

Sample workshop topics

Beginner level

GA4 navigation, key reports, session vs user, UTM basics, introduction to GTM.

Intermediate level

Free-form explorations, paths, segments, custom dimensions, first Looker Studio dashboard.

Advanced level

GTM Preview debugging, ecommerce dataLayer, BigQuery export, data quality and self-audit (auditor tool).

For leadership

How to read a dashboard without technical detail: KPI, trends, when to request an audit or implementation.

Krzysztof Surowiecki

Krzysztof Surowiecki. For years I have helped companies structure analytics so leadership, marketing and sales work from a single version of the truth.

  • End-to-end expertise: audit, implementation, reporting and ongoing data environment development.
  • Business perspective: recommendations focused on margin, profitability and growth pace.
  • Clear methodology, transparent communication and full confidentiality on every project.

Trust - why clients hand me their analytics

20+years of experience
150+projects
50+clients
7expert tools
  • One accountable person: I do not pass projects between departments - you work directly with me.
  • Consulting approach: diagnosis and priorities first, then implementation with measurable business impact.
  • Confidentiality and security: NDA and work standards suited to data-sensitive organisations.

Contact - let's take the first step

Tell me who you are training (headcount, roles) and what level is needed. In a consultation I will propose a programme, format and quote - no obligation.

  • Discussion of group, goals and current stack (GA4, GTM, Looker).
  • Programme proposal: modules, duration, online vs on-site.
  • Quote and proposed dates.
Book a consultation Individual mentoring