Monthly report = a week in Excel
Manual exports from ERP, CRM and GA4 - the same process every month, zero automation.
Every department has its own Excel. ERP says something different from GA4. Management asks for KPIs - the answer takes three days and five spreadsheet versions. Power BI only makes sense on an organized data model - not dozens of direct connections to sources. I centralize data, build a management cockpit, anomaly alerts and controlling support. One consistent source of truth for management.
Manual exports from ERP, CRM and GA4 - the same process every month, zero automation.
No shared KPI definitions. Management doesn't know which report to trust.
Slow reports, chaotic model, no training - dashboard exists only on the demo slide.
Every report connects differently - a CRM change breaks five dashboards at once.
Margin or conversion drops visible only after month close - no alerts or trend monitoring.
Everyone sees everything or nobody has access - no RLS and security policies.
Data sources (ERP, CRM, GA4, BigQuery, Sheets), report audiences, KPI definitions and business priorities.
Deliverable: source map + KPI catalogCentralized database (BigQuery / Cloud SQL / Azure), sync, Power BI semantic model, data quality.
Deliverable: data pipeline + semantic modelManagement and operational dashboards, DAX, filters, drill-down, RLS, consistency tests vs source systems.
Deliverable: management cockpit + operational reportsAlert mechanisms (anomalies, KPI thresholds), documentation, team training and maintenance plan.
Deliverable: alerts + documentation + trainingCentralized database (BigQuery, Cloud SQL, Azure) with internal and external system data and ETL pipeline.
Relationships, DAX measures, hierarchies, shared KPI definitions - one model instead of hundreds of raw-data reports.
Management reports: filtering, drill-down, data quality checks, key indicators on the first screen.
Anomaly warnings: conversion drops, budget deviations, inventory changes, trends requiring action.
ERP, CRM, GA4, BigQuery, Google Ads, spreadsheets - data in one place, not fifteen CSV exports.
Measure descriptions, usage guide, RLS, maintenance procedures - your team knows how to use and evolve reports.
Without governance frameworks a Power BI warehouse quickly becomes another data swamp. Before building the cockpit, align KPI definitions and report lineage - see Data Governance in marketing analytics in the guide for a practical starting point.
Before booking a consultation, assess your data maturity or estimate data layer costs for Power BI.
How to organize data before BI - roles, policies, quality and metric consistency across systems.
Read guideQuick 5-minute assessment - is your organization ready for a shared management cockpit.
Run checklistEstimate data layer costs - BigQuery often sits under the Power BI model in Google/Microsoft stacks.
Calculate costs
Krzysztof Surowiecki. I implement Power BI where a company needs one management cockpit - not another Excel file sent every Monday. I connect ERP, CRM, GA4, BigQuery and spreadsheet data into a model management understands and controlling can verify.
Tell me about data sources, KPIs and who will use the cockpit. In a consultation I'll propose architecture, Power BI scope and timeline.