GA4 raises legal concerns
Data outside the EU, limited control - legal and DPO require an alternative or dual tracking.
Looking for a GA4 alternative because of GDPR, non-EU hosting or lack of control over raw data? Consent banner doesn't sync with analytics and legal requires an auditable consent path? I run the process from measurement architecture to management reports - Analytics, Tag Manager and Consent Manager in one quality standard. Priority: legal compliance, reliable KPIs and decisions that improve results.
Data outside the EU, limited control - legal and DPO require an alternative or dual tracking.
You need to know where logs live, who has access and how long data is retained.
Consent banner doesn't sync with tags - analytics collects data without valid consent.
Two systems, two sets of numbers - nobody knows which is the source of truth.
Incomplete funnel, product events and ad integration - ROAS on faith.
Healthcare, finance, public sector - you need auditable analytics, not just a page counter.
Business goals, legal requirements (GDPR, industry rules), current analytics audit (GA4/UA), decision: migration, dual tracking or greenfield.
Deliverable: architecture recommendation + compliance planMeasurement Plan, event model, hosting (EU cloud / on-prem), Consent Manager, roles and access in Piwik PRO.
Deliverable: measurement spec + integration mapPiwik PRO Analytics, Tag Manager, Consent Manager, e-commerce, integrations (Google Ads, Search Console, BI), QA tests.
Deliverable: working stack + QA reportManagement reports, documentation, team training, maintenance plan and optional GA4 decommissioning.
Deliverable: dashboards + documentation + trainingMeasurement model aligned to KPIs, management goals and compliance - before the first tag goes live.
Property setup, events, conversions, e-commerce and reports - reliable data from day one.
Consistent tagging standard, consent sync with analytics and ads - not “consent on paper only".
Google Ads, Search Console, BigQuery, Looker Studio, Power BI - data flows where decisions are made.
Dashboards for management and operational decisions - not decorative charts without KPI definitions.
End-to-end tests, metric descriptions, maintenance procedures - your team knows what to do after go-live.
Before booking a consultation, check your data governance readiness or read about Piwik PRO integrations.
Assess in 5 minutes how your organization handles data quality, GDPR and metric consistency - important before analytics rollout.
Run checklistCompare event names and parameters when running dual tagging or migrating between analytics platforms.
Open mapping toolPrepare e-commerce event structure - useful when planning measurement in Piwik PRO too.
Generate dataLayer
Krzysztof Surowiecki. I implement Piwik PRO for companies that need GDPR-compliant analytics, EU hosting and full data control - without sacrificing conversion, campaign and funnel measurement quality. I also know GA4 and GTM, so I help plan migration, dual tracking or a conscious tool choice.
Briefly describe your industry, current analytics and compliance requirements. In a consultation I'll advise whether Piwik PRO is the right fit and how to plan implementation with minimal risk.