GA4 Measurement Plan. Define what matters before tags go live.

GA4 Measurement Plan Workshop and implementation specification

I design GA4 measurement plans, event taxonomies and dataLayer specifications for business decisions

I translate business goals, funnels, KPIs and marketing questions into a practical tracking architecture: events, parameters, conversions, naming rules, dataLayer requirements and reporting needs.

Book a consultation

Offer - what you get

KPIs and funnel

Business goals, funnel steps, macro- and micro-conversions, and the questions reports must answer.

Event taxonomy

Event names, parameters, custom dimensions, conversions and naming conventions aligned with GA4 and BI.

dataLayer specification

Developer and GTM requirements: data structure, example payloads, validation and implementation priorities.

Implementation roadmap

Deployment plan, dependencies, risks and QA scope before production release.

  • Best for: teams before a GA4 implementation, site rebuild, tagging migration or reporting cleanup.
  • Model: workshop + documentation; optionally a full GA4 implementation.
  • Outcome: clear tracking specification, fewer developer reworks and data designed for decisions.
Krzysztof Surowiecki

Krzysztof Surowiecki. For years I have helped companies structure analytics so leadership, marketing and sales work from a single version of the truth.

  • End-to-end expertise: audit, implementation, reporting and ongoing data environment development.
  • Business perspective: recommendations focused on margin, profitability and growth pace.
  • Clear methodology, transparent communication and full confidentiality on every project.

Trust - why clients hand me their analytics

20+years of experience
150+projects
50+clients
7expert tools
  • One accountable person: I do not pass projects between departments - you work directly with me.
  • Consulting approach: diagnosis and priorities first, then implementation with measurable business impact.
  • Confidentiality and security: NDA and work standards suited to data-sensitive organisations.

Contact - let's take the first step

Tell me about your current or planned tracking setup. I will propose a practical GA4 planning scope.

Book a consultation