Different numbers in GA4, CRM and Excel
No single source of truth - every team builds its own version of the report.
Marketing reports different conversions than sales. BigQuery has three definitions of an "active customer". Nobody knows which system is the source of truth for products or clients. Data Governance is not a "year-long IT project" - it's organizing roles, policies and processes so data is accurate, consistent, secure and usable. I implement this step by step, in the context of your analytics stack (GA4, BigQuery, Power BI, CRM) - not as a theoretical framework from a textbook.
No single source of truth - every team builds its own version of the report.
"Conversion" and "active customer" mean different things in marketing, sales and finance.
Missing data classification, lineage and retention procedures make audits and compliance harder.
CRM, ERP and the shop use different identifiers - no MDM or ID mapping.
Shadow analytics - teams don't trust official reports and build their own spreadsheets.
Garbage in, garbage out - models need clean data at the source.
Map of data systems, gaps and priorities. Identification of quick wins and high-risk areas.
Deliverable: AS-IS report + risk heatmapDefinition of roles (data owner, data steward), quality policies, classification and access. Workshops with business and IT.
Deliverable: Data Governance CharterData catalog, naming conventions, access rules, identifier mapping. Quick wins in the first 90 days.
Deliverable: policies + templates + quick winsData quality monitoring, quarterly reviews, framework evolution aligned with business needs.
Deliverable: quality KPIs + roadmapNaming conventions, data classification, retention, validation rules - documented principles your team actually follows.
Profiling, deduplication, quality KPIs: completeness, timeliness, consistency and accuracy.
Business glossary, data catalog, lineage - you know where a metric comes from and who owns it.
Golden record for customers and products, EAN/SKU/ERP code mapping across systems.
RBAC, data masking, consent management, audit procedures - compliance in practice.
GA4 → BigQuery → Power BI on a single metric definition. Consistent reporting across teams.
Before booking a consultation, you can assess your Data Governance maturity or deepen your knowledge.
Assess maturity in 5 minutes - 30 checkpoints in 6 categories with scoring and recommendations.
Run the checklistWhat DG is, key components, implementation framework and data steward roles - a complete guide.
Read the guideEAN, SKU, GTIN, golden records and MDM - answers on product identifiers and data quality in practice.
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Krzysztof Surowiecki. I help companies set up analytics so that management, marketing and sales work from a single source of truth - from product identifier mapping (EAN, SKU, ERP codes) through metric definitions in GA4 and BigQuery to access policies and data retention.
Tell me where report conflicts come from and which systems need to speak the same language. In a consultation you'll get a priority map, scope proposal and indicative pricing.