Services · measurement, data quality and reporting

Analytics consulting that brings order to data and decisions.

I help organisations establish which data can be trusted, connect fragmented sources and turn numbers into action. The scope may include diagnostics, measurement design, implementation, reporting or ongoing ownership of data quality.

Describe your challenge Explore the service paths
20+ years

working across analytics, BI and data

Diagnosis to operation

one line of responsibility for measurement and reporting logic

PL / EN

collaboration with local and international teams

Choose the right first step

What do you need help with?

Select the situation closest to your problem. We will choose the technology afterwards.

How the engagement works

The problem first. Then the right delivery model.

  1. 01Short diagnosis

    You describe the goals, data sources, users and constraints.

  2. 02Choose the path

    We establish whether you need an audit, plan, implementation or ongoing support.

  3. 03Outcome and ownership

    Before work starts, we define the scope, acceptance criteria and operating model.

Diagnostics and ongoing support

When you need confidence in what is happening to the data.

GA4 and e-commerce

Measurement that supports credible marketing decisions.

BI and reporting

Reporting designed around the way your team makes decisions.

GA4, Piwik PRO or Amplitude? Analytics platform selector Looker Studio or Power BI? Compare BI tools Full measurement stack? Stack selector

Data Governance and AI

Bring order to data before automation scales it.

Capabilities and leadership

Develop your team’s skills and improve the quality of leadership decisions.

Before we talk, you can check

Tools and guides that help define the problem.

Is GA4 collecting reliable data?Run the GA4 auditor Looking for a web analytics path?Explore GA4 and GTM resources Are metric definitions and ownership the issue?Explore Data Governance Unsure how consent and tags work together?Explore Consent Mode resources

Not sure which service fits?

Describe the current data problem. I will suggest a practical first step.

Get in touch

Questions & answers

What is a GA4 audit and when should I order one?
A GA4 audit reviews your Google Analytics 4 property: data collection, events, conversions, ad links and report quality. Order it before a major ad spend, before implementation or migration, or when GA4 numbers look wrong. Details: /en/services/ga4-audit/.
How is GA4 migration different from implementation?
Implementation is usually a new measurement setup or a full rebuild (greenfield, new site, new taxonomy). Migration is moving from Universal Analytics while keeping reporting continuity: UA→GA4 event mapping, dual tagging, validation, then cutover. Details: /en/services/ga4-migration/.
How long does a typical GA4 implementation take?
It depends on site scale and requirements (e-commerce, multiple domains, CRM/ad integrations). A simple corporate site is often a few days; full e-commerce with BigQuery can take several weeks. I provide an estimate after scoping.
Do you work only with GA4 or other tools too?
Besides Google Analytics 4 I work with Power BI, Looker Studio, Piwik PRO, BigQuery and tagging tools (Google Tag Manager, server-side). The full overview is at /en/services/.
Do you run analytics training?
Yes. I run workshops on GA4, GTM, Looker Studio and data topics (metrics, e-commerce), live online or on-site. Program and length are tailored to the group. Details: /en/services/training/.
What is Data Governance in analytics?
Data Governance is the set of rules and processes that keep company data consistent, understandable and secure. In analytics that means shared metric definitions, access, source documentation and data quality - implemented in your stack (GA4, BigQuery, Power BI). Details: /en/services/data-governance/.