Server-side solution selector

1. Main server-side goal

GTM SS, edge tagging and enterprise gateway are different paths.

GTM Server-Side container (sGTM) Site performance - fewer browser tags GDPR / compliance / data control Better ad data quality (CAPI)

2. Technical team

Self-host and GCP require DevOps; managed - less.

Mostly marketing - little DevOps Marketing + part-time developer DevOps / platform team

3. Existing cloud / CDN

Native integrations lower implementation cost.

Google Cloud / BigQuery Cloudflare (CDN, Workers) Neutral / any web hosting Enterprise multi-cloud

4. Monthly hosting budget

Managed has higher fee, lower time cost.

Low - up to €50/mo Medium - €50-200/mo Higher / enterprise Minimal fee - own compute OK

5. Privacy requirements

EU hosting and data flow control.

EU hosting mandatory Standard - configurable region Not sure

6. Traffic scale

High volume affects managed vs self-host TCO.

Small - up to 500k requests/mo Medium - 500k-5M Large - 5M+

7. Priority feature

Match the solution to the most important capability.

Ready CAPI / GA4 SS templates Full infrastructure control Edge / zero-maintenance without GTM SS Governance and data flow audit