Server-side tagging. Self-hosted GTM Server-Side
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Self-hosted GTM Server-Side
GTM SS container on your infrastructure (Docker, GCP, AWS, Azure)
Verified: 2026-07-03
Best for
- DevOps / platform teams with container experience
- maximum cost control at large scale
- security and compliance in own data center or VPC
Strengths
- Full control over infrastructure, region and network
- No managed fee - TCO = compute + maintenance
- Deploy on GCP, AWS, Azure or on-prem
- Official Docker image from Google
Weaknesses
- Requires expertise: load balancer, SSL, scaling, monitoring
- No ready managed vendor power-ups
- Hidden cost in team time for maintenance
When to choose
- You have infrastructure team and want minimal TCO at scale
- Security requirements need own VPC / on-prem
- You don't want dependency on Stape / Addingwell
When to avoid
- No DevOps resources - managed will be cheaper in time
- You need deployment in a week without infrastructure
- Low traffic - managed has better effort-to-result ratio
Pricing (indicative)
GTM SS license €0; TCO = compute (e.g. $50-500+/mo) + team time.
Features
- Yes - GTM Server-Side container
- Yes - First-party subdomain
- Yes - EU hosting
- Yes - CAPI integrations (GTM community or native)
- Yes - Consent Mode integration
- No - Managed hosting
- Yes - Multiple containers / environments
- No - Free plan / trial
Integrations
GTM Server-Side, Docker, Kubernetes, GCP, AWS, Azure
Sources and methodology
For informational purposes. Verify pricing and features with vendors before purchase.