ROAS/ROI Calculator. Check ad campaign profitability.

ROAS and ROI Calculator

Calculate return on ad spend, find break-even ROAS and determine max CPA you can pay while staying profitable.

ROAS vs ROI - what's the difference?

ROAS (Return on Ad Spend)

ROAS = Revenue / Ad spend

Measures campaign efficiency — how much revenue each unit of ad spend generates.

Example: Wydajesz 10 000, generujesz 50 000 przychodu → ROAS = 5.0 (500%%)
ROI (Return on Investment)

ROI = (Profit - Costs) / Costs × 100%

Measures actual profit — includes all costs (product, logistics, ads).

Example: Przychód 50 000, koszty całkowite 40 000 → ROI = 25%%
Kluczowa różnica: ROAS = 3.0 może oznaczać stratę, jeśli Twoja marża wynosi tylko 20%%. Dlatego zawsze obliczaj break-even ROAS dla swojego biznesu.

Quick calculation

1 Enter ad spend
2 Enter revenue from campaign
3 Add margin (optional)
4 See full analysis
Campaign data
PLN
Margin and costs
Np. prowizje marketplace, koszty płatności

Wyniki analizy

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ROAS
-
-
ROI
zwrot z inwestycji
-
Zysk netto
po wszystkich kosztach
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Break-even ROAS
minimalny ROAS na zero
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CPA
-
CPC
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AOV
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CR%
Loss Break-even: - Profit

Break-even ROAS to minimalny ROAS, przy którym kampania nie generuje straty. Wszystko powyżej = zysk.

Your cost structure
(Selling price - product cost) / Selling price × 100
Commissions, payments, packaging
How much do you want to earn per transaction?
Your targets
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Break-even ROAS
Minimum to break even
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Target ROAS
To achieve target profit
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Max CPA (at AOV 200)
Maximum cost per conversion
ROAS scale for your business
0
BE: -
Target: -
10+
Industry ROAS benchmarks
Fashion / Apparel 3.0 - 5.0
Electronics 2.0 - 4.0
Beauty / Cosmetics 4.0 - 6.0
Home & Garden 3.0 - 5.0
B2B / SaaS 5.0 - 10.0
Food & Grocery 2.0 - 3.0

These are average values. Your target ROAS depends on margin!

Plan your ad budget based on sales goals or vice versa - see how much you can generate with a given budget.

Your goal
PLN
Required budget
-
Ad budget
-
Expected profit
Revenue -
- Product costs -
- Ad costs -
= Zysk netto -

Compare results of different campaigns or ad channels. Add up to 5 campaigns.

Campaigns to compare

Glossary

Metric Formula Description
ROAS Revenue / Ad spend Return on Ad Spend - revenue per 1 unit of ad spend
ROI (Profit / Costs) × 100% Return on Investment - percentage return on investment
CPA Wydatki / Konwersje Cost Per Acquisition - cost to acquire a conversion
CPC Wydatki / Kliknięcia Cost Per Click - cost per click
AOV Przychód / Zamówienia Average Order Value - average order value
CR (Conversions / Clicks) × 100% Conversion Rate - conversion rate
Break-even ROAS 1 / (Marża% - Inne koszty%) ROAS at which profit = 0

How to interpret ROAS?

ROAS 1.5
Przy marży 30%: Loss! Break-even ROAS = 3.33. Every unit spent on ads is ~55% loss.
ROAS 3.5
Przy marży 30%: Minimal profit. You are close to break-even. Optimize campaigns.
ROAS 5.0
Przy marży 30%: Solid profit! For every 100 spent on ads you earn ~50 net.

Common mistakes

  • Ignorowanie marży: ROAS 3.0 wygląda dobrze, ale przy marży 20% to strata!
  • Patrzenie tylko na ROAS: Kampania z ROAS 8.0 i budżetem 500 zł < kampania z ROAS 4.0 i budżetem 20 000 zł
  • Pomijanie kosztów pośrednich: Prowizje marketplace, opłaty za płatności, zwroty - to też koszty!
  • Krótki horyzont: LTV klienta może sprawić, że CPA 100 zł jest OK przy pierwszym zakupie za 80 zł