Ad Campaign Profitability Calculator PRO
Stop asking "what is my ROAS". Ask "what ROAS do I need to make money". This workbook turns ad panel data into decisions.
- Break-even ROAS and maximum CPA calculated on your margin, not a benchmark
- Scaling simulator: the budget above which you start losing money
- Comparison of up to 8 campaigns: real profit of each, not just ROAS
Takes you to the order form: email, payment, file in your inbox.
After payment, we will email you a download link (Excel + PDF) to the address you provide.
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Your ad panel shows ROAS. It does not show whether you make money.
A ROAS of 4.0 can mean solid profit or a loss on every sale. It all depends on your margin, shipping costs, fees and returns, none of which the ad panel knows.
An example from the workbook: a store with a margin of 43.70 per order. A campaign with ROAS 4.67 earns 59 a month. A campaign with ROAS 3.60 loses 534. Both look decent in the panel.
What you can calculate
break-even ROAS and maximum CPA for your margin, not a benchmark
maximum CPC plus the profitability condition: how much to cut CPC or lift conversion
optimal budget derived from marginal profit, across 10 scaling levels
how much you can pay per customer when customers return (LTV, 6 and 12 months)
real profit of up to 8 campaigns after pasting data from your panel
POAS and effective margin: a shared language with finance
the total result of your whole campaign portfolio
What is inside
9 tabs and 132 formulas: from order economics, through break-even ROAS, the campaign funnel and the scaling simulator, to LTV and the portfolio comparison. Plus instructions, a methodology note, a formula cheat sheet, two bonuses and the license. No macros: plain Excel, works in LibreOffice too.
ROAS 4.67 earns money. ROAS 3.60 loses it.
The sample data in the workbook makes the point: with a margin of 43.70 per order, a campaign with ROAS 4.67 earns 59 a month while a campaign with ROAS 3.60 loses 534. Both look fine in the panel. The workbook runs this on your numbers.
The simulator shows where profit ends
You raise the budget, CPA goes up. The simulator calculates 10 budget levels with rising CPA and marginal profit, and points to the level where an extra unit of spend stops earning.
Check your agency in 2 minutes
The agency report says "ROAS 4.2, great month". You enter spend, revenue and order count, and the workbook shows how much actually stayed in the bank. Maximum CPA and CPC become hard limits you can hand over as constraints.
You already use my free ROAS calculator. Why PRO?
| Online ROAS calculator (free) | Campaign Calculator PRO (Excel) | |
|---|---|---|
| ROAS and ROI from revenue and spend | ||
| Results based on your margin, costs and returns | — | |
| Break-even ROAS, maximum CPA and CPC | — | |
| Campaign funnel: budget, CPC and conversion turned into profit | — | |
| Budget scaling simulator with marginal profit | — | |
| LTV module: customer value with repeat purchases | — | |
| Comparison of up to 8 campaigns and portfolio result | — | |
| Offline work on your data | — |
The online calculator converts revenue and spend into ROAS and ROI. PRO works on your margin and supports decisions: bid limits, budget and which campaigns stay.
Who it is for
Store owners running Google Ads or Meta Ads themselves, businesses that outsource ads to an agency but want to verify results on their side, and PPC specialists who report profit to clients instead of ROAS alone. Skip it if you need an automatic integration with your ad panel: you enter or paste the data manually.
What you get
- Ad_Campaign_Profitability_Calculator_PRO.xlsx: 9 tabs, no macros
- PDF instructions: where to start and how to read results
- Methodology and tests PDF: how formulas are verified
- Formula cheat sheet PDF: every formula in one place
- Bonus: ROAS vs POAS (PDF)
- Bonus: "Before You Scale" checklist
- License PDF (single seat, commercial use within your company)
- README with quick start
Why you can trust these formulas
Every release passes a full forced recalculation of all 132 formulas with zero errors, a boundary test (profit of exactly 0.00 at the maximum CPC) and a manual cross-check. Full details are in the included Methodology and tests document.
Sheets are protected against accidental formula deletion (no password, you can unprotect in one click), and you only type into yellow cells with range validation.
Version 1.0
First release: 9 tabs, 132 formulas, a budget scaling simulator, an LTV module and a comparison of up to 8 campaigns. Planned for future versions: CSV import from ad panels, industry presets and an A4 print report. Buyers are notified about important updates by email.
Already using Margin Calculator PRO?
This is the natural second step of the same analysis. There you calculate product margin and promotion profitability. Here you enter that margin and decide how much you can spend on ads so the profit does not disappear in click costs.
See the Product Margin and Profitability Calculator PROFAQ
How is this different from the ROAS/POAS tab in Margin Calculator PRO?
Do I need to know Excel?
What are the technical requirements?
Does it work for services?
Where do I get the data?
Will I receive updates?
Is this financial advice?
Can I get an invoice?
Know your profitability threshold before the next campaign
Buy the workbook and check how much you can really pay per click, order and customer. One switched-off unprofitable campaign pays for the workbook many times over.
Buy now for 35 USD55 USD You save 20 USD
After payment, we will email you a download link (Excel + PDF) to the address you provide.
This tool is for analytical and informational purposes only. It is not financial, accounting or legal advice.