Ad Campaign Profitability Calculator PRO
Calculate the ROAS threshold, CPA limit and campaign result with full returns, inventory recovery and order fulfilment costs.
- Break-even ROAS based on pre-ad profit and independent of current spend
- Full returns with separate inventory recovery, fee recovery and return handling
- 10 budget scenarios, an LTV module and comparison of up to 8 campaigns
Takes you to the order form and Stripe payment.
After payment, we will email you a link to download the XLSX and PDF package.
- Stripe payment
- Download link after payment
- Invoice on request
Inside version 1.2
Actual workbook views with the fictional example from the instructions. Open an image to read the details.
ROAS alone does not show what remains after advertising
An advertising platform knows spend and attributed revenue. It does not know your product, fulfilment and fee costs or the effect of full returns. The same ROAS can therefore represent a profit or a loss.
In the instruction example, gross product price is 199 and expected pre-ad profit is 41.95 per original order. A campaign at ROAS 3.32 is below the 4.74 threshold and produces a result of -1,504.23 on spend of 5,000.
What you can calculate
kept-order result, returned-order result and expected pre-ad profit
break-even ROAS on a gross or net basis and maximum CPA
maximum CPC, minimum conversion, ROAS, POAS and result after ads
10 independently entered budget and CPA scenarios
LTV with retention cost and repeat purchases
results for up to 8 campaigns with a separate pre-ad profit in each row
What is inside
Version 1.2 contains 9 tabs and 147 formulas: START, Dashboard, order assumptions, ROAS threshold, campaign funnel, budget scenarios, LTV, campaign comparison and glossary. Formulas are protected without a password and input cells remain unlocked.
A full return leaves no sales revenue
The workbook separates kept and returned orders. A returned order has zero revenue. Original costs remain, while inventory recovery, fee recovery and additional return handling are entered separately.
The ROAS threshold does not depend on current spend
Break-even ROAS divides product revenue on the selected basis by positive pre-ad profit. At zero profit or a loss, the workbook shows no threshold. At zero spend, ROAS and POAS are undefined.
Exact handoff from Margin Calculator PRO 2.4
Optional cell B16 accepts expected pre-ad profit from Margin Calculator PRO 2.4. Entered zero and loss values remain valid inputs.
You already use my free ROAS calculator. Why PRO?
| Online ROAS calculator (free) | Campaign Calculator PRO (Excel) | |
|---|---|---|
| ROAS and ROI from revenue and spend | ||
| Results based on your margin, costs and returns | No | |
| Break-even ROAS, maximum CPA and CPC | No | |
| Campaign funnel: budget, CPC and conversion turned into profit | No | |
| Budget scaling simulator with marginal profit | No | |
| LTV module: customer value with repeat purchases | No | |
| Comparison of up to 8 campaigns and portfolio result | No | |
| Offline work on your data | No |
The online calculator converts revenue and spend into ROAS and ROI. PRO works on your margin and supports decisions: bid limits, budget and which campaigns stay.
Who it is for
For store owners and PPC specialists who have order cost data and an advertising report with spend, revenue and orders. You enter data manually. The workbook does not connect to an ad account or predict how the market will respond to a budget change.
What you get
- Ad_Campaign_Profitability_Calculator_PRO.xlsx: 9 tabs, no macros
- PDF instructions: where to start and how to read results
- Methodology and tests PDF: how formulas are verified
- Formula cheat sheet PDF: every formula in one place
- Bonus: ROAS vs POAS (PDF)
- Bonus: "Before You Scale" checklist
- License PDF (single seat, commercial use within your company)
- README with quick start
How version 1.2 was checked
The release passed 426 of 426 independent calculation checks, 20 of 20 saved XLSX checks and a visual review of 18 PL/EN sheets. Both workbooks were opened and recalculated in Microsoft Excel 16.112.3 on macOS, then recalculated and saved in LibreOffice Calc 26.8.0.3.
The files contain no macros or external connections. The package includes the test scope and model boundaries.
What changed in version 1.2
Version 1.2 adds full returns and separate recovery inputs, gross or net revenue basis, a stable ROAS threshold, incomplete-row blocking in campaign comparison and formula protection. Version 1.1 data is not migrated automatically.
Using Margin Calculator PRO 2.4?
Copy expected pre-ad profit into optional cell B16. Campaign Calculator will use the same order economics for thresholds and campaign results.
See Product Margin and Profitability Calculator PROFAQ
How is this different from the ROAS module in Margin Calculator PRO?
How does the workbook handle returns?
How do I choose the ROAS revenue basis?
Do I need advanced Excel skills?
How was file compatibility checked?
Is the scaling scenario a forecast?
Can I get an invoice?
Check the profitability threshold before changing budget
Enter order costs and report data. Compare the current result with the ROAS threshold, CPA limit and budget scenarios.
Buy now for 35 USDAfter payment, we will email you a link to download the XLSX and PDF package.
This is an analytical tool. Results depend on the data entered and do not constitute financial, accounting or legal advice.