GA4 conversion path

GA4 Funnel Calculator

Paste a GA4 events export, arrange the steps and see drop-off and conversion rates without sending data outside your browser.

How does it work?

Paste GA4 data

Copy the CSV export from GA4 (Reports → Events → Export) or enter values manually.

Quick templates

Start from a ready-made template and adjust it to your needs.

Ecommerce
view_item → add_to_cart → checkout → purchase
Lead Generation
page_view → form_start → generate_lead
Engagement
session_start → scroll → click → file_download
Sign-up
page_view → sign_up_start → sign_up

Funnel steps

Drag steps to reorder them. Remove unnecessary ones.

No funnel steps

Paste data in the Import tab or add steps manually

No data to visualize

Build the funnel in the previous tab

Saved funnels

Your saved funnels are stored in the browser.

No saved funnels

Create a funnel and click "Save"

How to export data from GA4?

  1. Log in to Google Analytics 4
  2. Go to Reports → Engagement → Events
  3. Set the desired date range
  4. Click the Share icon (top right)
  5. Select Download file → CSV
  6. Open the file, copy the content and paste here

Standard GA4 ecommerce events

Event Description Typical position in funnel
session_start Session start 1 (top of funnel)
view_item_list Product list view 2
view_item Product page view 3
add_to_cart Add to cart 4
view_cart Cart view 5
begin_checkout Checkout start 6
add_shipping_info Shipping info 7
add_payment_info Payment info 8
purchase Purchase 9 (conversion)

Calculation formulas

  • Conversion Rate (CR) from start: (users on step / users on step 1) × 100%
  • CR from previous step: (users in step / users in previous step) × 100%
  • Drop-off: users on previous step - users on current step
  • Drop-off %: (drop-off / users on previous step) × 100%

Formulas and methodology

dropOffpreviousStepUsers - currentStepUsers
dropOffPctdropOff / previousStepUsers × 100%
CR from startcurrentStepUsers / firstStepUsers × 100%

Original editorial tool. All calculations run locally. Last verified: June 23, 2026.

Tips

  • The funnel should follow a logical order - the user must go through each step
  • Look for steps with the highest drop-off - that is where optimization potential lies
  • Compare funnels from different periods to track changes
  • Segment data in GA4 before export (e.g. mobile only, organic only)