Consent Mode Mode Selector - Basic vs Advanced

1. Site type and primary goal

E-commerce with Ads has different priorities than an informational blog.

2. Monthly Google Ads budget

With a low budget, Advanced modeling benefits are smaller.

3. DPO stance / privacy policy

“Zero tracking before consent” usually points to Basic.

4. Estimated cookie decline rate

High reject rates increase the value of Advanced modeling.

5. Main problem or rollout goal

Ads conversions dropping after the banner often indicates missing pings (Advanced).

6. Analytics stack

GA4 + Piwik hybrid needs a separate consent path alongside Google.