CMP platform selector

1. Main CMP goal

Legal compliance, programmatic ads and measurement have different requirements.

2. Organization size

Enterprise CMP costs more but offers scale and audit.

3. Technical stack

GTM, CMS and analytics affect integration ease.

4. Monthly CMP budget

Free plans have pageview or subpage limits.

5. Jurisdictions

EU, US and global reach require different templates.

6. Traffic scale

High traffic affects per-pageview cost on SMB CMP.

7. Priority feature

Match the platform to the most important capability.