Consent Management Platform. OneTrust

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Enterprise · Enterprise CMP + privacy platform

OneTrust

Enterprise CMP and privacy governance leader with full TCF 2.2

Verified: 2026-07-03

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Best for

  • large corporations and regulated organizations
  • programmatic advertising and publishers requiring TCF
  • central consent management across brands and domains

Strengths

  • Broadest privacy governance scope beyond cookie banner alone
  • Advanced TCF 2.2, vendor management and consent audit
  • Scalability for hundreds of domains and complex org structures
  • Integrations with data governance, DSAR and cookie consent in one platform

Weaknesses

  • High cost and longer implementation cycle
  • Overkill for a simple corporate site
  • Requires legal and technical team involvement for configuration

When to choose

  • You are enterprise with auditability and multi-jurisdiction requirements
  • You need TCF 2.2 at programmatic scale
  • You want end-to-end privacy platform, not just a banner

When to avoid

  • You have one small site and budget under €50/mo
  • You need one-day deployment without consultation
  • A simple banner with Consent Mode without vendor risk management is enough

Pricing (indicative)

Enterprise - custom quote; typically from several hundred USD/mo depending on domains, traffic and modules.

Features

  • Yes - Google Consent Mode v2
  • Yes - GTM integration
  • Yes - IAB TCF 2.2
  • Yes - EU hosting / processing
  • Yes - Server-side consent signals
  • Yes - Multilingual banners
  • No - Free plan / trial
  • No - Google CMP Partner

Integrations

GTM, Google Consent Mode v2, IAB TCF 2.2, Adobe, Salesforce, mParticle, API

Sources and methodology

Comparison ← CMP platform catalog Consent Mode checklist

For informational purposes. Verify pricing and features with vendors before purchase.