Your GA4 Reports May Look Fine. That Does Not Mean the Data Is Reliable
Most GA4 problems are not obvious. Reports continue to update, transactions appear and campaign dashboards look complete - until someone compares them with the ecommerce platform, CRM or finance report. By that point, marketing budgets may already have been moved and funnel decisions made using incomplete or duplicated signals. A GA4 audit checks the entire measurement chain and shows which numbers can be trusted, where the differences come from and what needs to be fixed first.
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