BigQuery · GA4 · Frankfurt

BigQuery Cost Calculator for GA4

Estimate monthly and annual storage, analysis, and optional streaming-export costs for GA4 data. Prices were verified on June 23, 2026 in the official price list for europe-west3 (Frankfurt).

  • europe-west3
  • Storage, compute and streaming
  • Monthly and annual estimate
What is BigQuery and why integrate it with GA4?

BigQuery is a fully managed Google Cloud data warehouse that lets you analyze huge datasets with SQL.

Why export GA4 data to BigQuery?
  • Event-level data: access exported events and user data instead of relying only on aggregated reports
  • Analysis outside the GA4 interface: the export is not sampled like some interface analyses, but export limits, consent settings, and filters still apply
  • Custom analysis: Build advanced SQL reports that cannot be done in GA4
  • Integration with other sources: Combine GA4 data with CRM, ERP, ads
  • Retention control: GA4's 2- or 14-month limit applies to detailed data in explorations and funnel reports; in BigQuery you control retention through table lifecycle settings

The export can differ from the GA4 interface because it excludes some report enrichments. Standard GA4 properties have a limit of 1 million events per day for Daily export.

Question: How much does it cost? Is it worth it for small and medium businesses?

The calculator builds a cost scenario. Your actual bill depends on record size, storage model, queries, region, and export method.

How to use the calculator?

1 Enter event count and size from GA4
2 Select retention period
3 Select pricing model queries
4 Click Calculate costs

Google Cloud free tier: Storage: 10 GiB/mo. FREE | Queries: 1 TiB/mo. FREE | Daily export: no separate export fee; streaming: $0.05/GB

Cost scenario

Enter your GA4 export assumptions

About 2 minutes
Starting point from the GA4 documentation: 1 GB is approximately 600,000 events. Replace it with a measurement from INFORMATION_SCHEMA.TABLE_STORAGE.
The first 1 TiB of data processed each month is free under on-demand pricing.
Daily export does not have this surcharge. Storage and data processing charges still apply.

Prices verified on June 23, 2026

USD list prices for europe-west3 (Frankfurt), excluding taxes and contractual discounts. Full price list: Google Cloud BigQuery pricing.

Storage

Active Storage $0.023/GiB/mo.
Long-term Storage (90+ days) $0.016/GiB/mo.
Free tier first 10 GiB of storage/mo.

Compute (queries)

On-demand $8.125/TiB
Standard Edition $0.052/slot-hour
Enterprise Edition $0.078/slot-hour
Enterprise Plus $0.13/slot-hour
Free tier (On-demand) 1 TiB/mo.

Data transfer

GA4 → BigQuery no separate fee for Daily export
GA4 streaming export $0.05/GB
Egress and inter-region transfer depends on route and volume
Important: the calculator conservatively applies the free 10 GiB once to total storage. Check actual bytes and charges in INFORMATION_SCHEMA.TABLE_STORAGE and Cloud Billing.

BigQuery cost guide

Understand how charges work and how to optimize costs.

1. Storage costs

GA4 data is exported to BigQuery daily. Google charges for the total amount of stored data:

  • Active Storage: $0.023/GiB/miesiąc - dane modyfikowane w ciągu ostatnich 90 dni
  • Long-term Storage: $0.016/GiB/miesiąc - dane niemodyfikowane przez 90+ dni (automatyczny rabat ~30%)
  • Free tier: the first 10 GiB of storage each month is free; the calculator does not duplicate the limit for active and long-term storage
  • Event size: it is not fixed. The default 1.67 KB is only a starting point based on Google's streaming approximation; use actual table bytes after enabling the export

2. Query costs (Compute)

Whenever you analyze data (SQL, Looker Studio, dashboards), you incur costs:

  • On-demand: $8.125/TiB of data processed in Frankfurt. The first 1 TiB/month is free.
  • BigQuery Editions: you pay for slot capacity used. Autoscaling and optional commitments are available; the choice requires an actual workload profile, not a universal TiB threshold.

3. Cost optimization

  • Table partitioning: Scan only the dates you need
  • Clustering: Group data by frequently filtered columns
  • SELECT only needed columns: Avoid SELECT *
  • Cached results: an identical query can be served free from cache for approximately 24 hours if Google's conditions are met and the source data has not changed
  • Materialized views: Store results of frequent aggregations

4. Frequently asked questions

Is GA4 export to BigQuery paid?

Daily export has no separate export fee, but it requires active project billing and generates storage and query costs. Streaming costs an additional $0.05/GB.

How many events fit in the free storage tier?

There is no single correct event count. Size depends on event parameters and schema. Use the size field for a scenario, then base the forecast on TABLE_STORAGE after enabling the export.

When to choose Editions instead of On-demand?

Compare actual on-demand cost with slot utilization, performance requirements, and commitment options. There is no single TiB threshold suitable for every workload.

Sources and methodology

The content and formulas are original editorial work based on primary sources. This calculator is not a Google tool and does not replace Cloud Billing. Last verified: June 23, 2026.

Read the full article on BigQuery costs for GA4