BigQuery + GA4. Integration cost calculator. 2026 prices.

BigQuery Cost Calculator for GA4

Estimate monthly and annual storage and analysis costs for GA4 data in BigQuery. Prices based on official Google Cloud pricing for europe-west3 (Frankfurt), May 2026.

What is BigQuery and why integrate it with GA4?

BigQuery is a fully managed Google Cloud data warehouse that lets you analyze huge datasets with SQL.

Why export GA4 data to BigQuery?
  • Raw data: Access to every event, not just aggregated reports
  • Brak limitów próbkowania: GA4 próbkuje dane przy dużym ruchu - BigQuery daje 100% danych
  • Custom analysis: Build advanced SQL reports that cannot be done in GA4
  • Integration with other sources: Combine GA4 data with CRM, ERP, ads
  • Long-term storage: GA4 keeps data max 14 months, BigQuery - no limit

Question: How much does it cost? Is it worth it for small and medium businesses?

This calculator will help you estimate real costs! For most sites they fit within the free Google Cloud tier.

How to use the calculator?

1 Enter number of events from GA4
2 Select retention period
3 Select pricing model queries
4 Click Calculate costs

Darmowy pakiet Google Cloud: Storage: 10 GiB/mies. FREE | Zapytania: 1 TiB/mies. FREE | Transfer GA4 → BigQuery FREE

Most sites fit within the free 1 TiB/month.

Current BigQuery pricing (2026)

Prices for region europe-west3 (Frankfurt). Full pricing: cloud.google.com/bigquery/pricing

Storage

Active Storage $0.023/GiB/mo.
Long-term Storage (90+ days) $0.016/GiB/mo.
Free tier 10 GiB/mo. (separate: active and long-term)

Compute (queries)

On-demand $6.25/TiB
Standard Edition $0.04/slot-hour
Enterprise Edition $0.06/slot-hour
Free tier (On-demand) 1 TiB/mo.

Data transfer

GA4 → BigQuery FREE
Egress (to internet) $0.12/GiB
Within region FREE
Tip: For most small and medium sites, BigQuery costs fit within the free Google Cloud tier (10 GiB storage per type + 1 TiB queries per month).

BigQuery cost guide

Understand how charges work and how to optimize costs.

1. Storage costs

GA4 data is exported to BigQuery daily. Google charges for the total amount of stored data:

  • Active Storage: $0.023/GiB/month – data modified within the last 90 days
  • Long-term Storage: $0.016/GiB/miesiąc – dane niemodyfikowane przez 90+ dni (automatyczny rabat ~30%)
  • Free tier: First 10 GiB/month free (separately for active and long-term storage)
  • Average GA4 event size: ~1 KB (may vary depending on parameters)

2. Query costs (Compute)

Whenever you analyze data (SQL, Looker Studio, dashboards), you incur costs:

  • On-demand: $6.25/TiB of processed data. First 1 TiB/month is free. Good for irregular queries.
  • BigQuery Editions: You pay for reserved compute capacity (slots). Worth it for heavy usage.

3. Cost optimization

  • Table partitioning: Scan only the dates you need
  • Clustering: Group data by frequently filtered columns
  • SELECT only needed columns: Avoid SELECT *
  • Cached results: Repeated queries are free for 24h
  • Materialized views: Store results of frequent aggregations

4. Frequently asked questions

Is GA4 export to BigQuery paid?

No, data transfer from GA4 to BigQuery is completely free.

How many events fit in the free storage tier?

At ~1 KB/event, 10 GiB is about 10 million events. For most sites that is enough for several months.

When to choose Editions instead of On-demand?

When you regularly process more than 5-10 TiB of data per month or need guaranteed performance.

Read the full article on BigQuery costs for GA4