Owners and executives
One version of KPIs, performance control and faster risk detection without manually assembling reports.
Data analytics · BI · AI-ready data consultant
Analytics that helps people make decisions.
I organise analytics, connect data and build reporting that executives and operational teams actually use.
I work directly with owners, executives and marketing, sales and analytics teams. My support runs from diagnosis and implementation to daily work with KPIs.
20+ years in practicetechnology · analytics · business
- 20+
- years of experience
- 600+
- completed projects
- 14
- countries of collaboration
- C-level
- CEO, CTO and founder perspective
From data to action
Who I work with and what we organise
A report is useful when it supports a specific decision and someone in the company owns the way it is used.
Marketing
Reliable conversions, attribution and evidence that supports safer budget planning.
Sales
A consistent funnel, CRM connected to other sources and reporting that reveals the real drivers of performance.
Analytics and data
Clear definitions, data ownership and an architecture ready for BI, automation and AI.
Selected scenarios
What the work looks like in practice
I start with the business questions and data quality. The model and tool come later.
Web analytics · e-commerce
GA4 audit and repair
Challenge Missing and duplicated transactions undermined trust in marketing reports.
Action Event audit, dataLayer fixes, deduplication and validation against the sales system.
Outcome Backend-aligned conversions and safer budget decisions.
BI · executive reporting
One source of truth for marketing and sales
Challenge Teams reported different numbers and the executive view was assembled manually.
Action KPI and source alignment, an executive dashboard and a reporting operating rhythm.
Outcome A shared view of performance and current decisions without merging files.
Data · governance · AI
A data architecture ready to grow
Challenge Data was fragmented across web analytics, CRM and reporting tools.
Action A BigQuery and GCP model, source integration and data governance rules.
Outcome A coherent foundation for reporting, automation and AI use cases.
My work has also included Adobe Analytics and server-side implementations, Salesforce reporting, Python solutions, building analytics teams and supporting analyst recruitment.
Cross-functional expertise
From diagnosis to a solution the team can use
I understand the technical, analytical and business sides of the work, so responsibility does not need to move between several suppliers.
Tracking and web analytics
GA4, GTM, server-side tagging, Adobe Analytics, Piwik PRO and Consent Mode.
Data and architecture
BigQuery, GCP, Data Lake, Data Warehouse, Python and source integration.
BI and reporting
Power BI, Tableau, Looker Studio, executive reporting, KPIs and alerts.
Governance and change
Metric definitions, data ownership, documentation and team adoption.
From start-ups to global organisations
Brands and teams I have worked with
I have delivered projects for organisations of different sizes, including Credit Suisse, Nestlé and Sonova Group brands.
Recommendations
What clients value about the collaboration
Clear communication, attention to detail, deep technical knowledge and an easy-going working style.
Client recommendation · LinkedIn
A perfectly organised leader and high-class specialist who combines analytics expertise with management skills.
Client recommendation · LinkedIn
A rare combination of IT and analytics knowledge, business understanding and a strong sense of client needs.
Client recommendation · LinkedIn
Delivery background
Experience that is useful in a project
Business and ownership
Experience as a CEO, CTO, founder and specialist helps me understand both technology and accountability for results.
International work
Collaboration with teams across 14 countries in Europe, the Americas and APAC.
Education
Wrocław University of Science and Technology and Wrocław University of Economics: telecommunications, computer science and management, and data science.
Qualifications
Tableau Certified Specialist and Google Analytics 4 certification, supported by extensive implementation experience.
You have data, but no shared picture?
Let's talk about what makes working with data difficult today.
Describe the audience, data sources and three questions that are still difficult to answer today.