Krzysztof Surowiecki
I have worked with web analytics, BI and data for more than 20 years. I help companies understand whether their data is reliable and how it can support day-to-day decisions.
I combine technical, analytical and business perspectives: from tool configuration and data quality to reporting and KPI workflows.
Expertise
I combine technical, analytical and business skills, so I can support a project from diagnosis to implementation and team adoption.
Tracking and web analytics
Google Analytics, Google Tag Manager, server-side tagging, Adobe Analytics, Piwik PRO, Consent Mode.
Data and architecture
BigQuery, Google Cloud Platform, Data Lake, Data Warehouse, Python and Data Science libraries.
BI and reporting
Power BI, Tableau, Looker Studio, executive dashboards, KPIs and reporting workflows.
Consulting and governance
Experience as CEO, CTO, Founder and specialist: I understand technology, processes and business decisions.
Clients
Clients I've worked with include:
Projects
Projects I've delivered include:
- Full implementations of Google Analytics, Google Analytics Server-Side, Adobe Analytics and Piwik PRO
- Business Intelligence solutions – Tableau, Microsoft Power BI
- Reporting in Salesforce environment with Tableau CRM (Einstein Analytics)
- Reporting and data visualization – Looker Studio
- Data Lake solutions based on Google Cloud Platform
- Custom analytics solutions using Python and specialized libraries e.g. pandas, numpy, matplotlib
- Building analytics departments and data culture in companies
- Evaluation and training support for analyst recruitment processes
Example scenarios
GA4 audit and repair
Diagnosis of missing or duplicated events, e-commerce fixes, conversion validation and implementation recommendations.
BI for marketing and sales
Structuring KPIs, data sources and dashboards so reporting supports decisions instead of only displaying numbers.
Data architecture for growth
Connecting GA4, Piwik PRO, BigQuery and BI tools into one process, ready for governance and AI use cases.
International experience
I have international experience, having worked with teams from countries such as:
- APAC: Hong Kong, Japan, Australia
- Americas: USA, Canada
- Europe: Switzerland, Germany, UK, France, Spain, Italy, Estonia, Latvia, Russia
Education
I am a graduate of Wrocław University of Science and Technology and Wrocław University of Economics in Computer Science and Management, Telecommunications and Data Science.
I hold a Tableau Certified Specialist certificate [verify] and a Google Analytics 4 certificate [verify].
Let's talk about your data
If you want to review your analytics setup, clean up reporting or plan an implementation, write to me.
View services ContactClient testimonials
I had the pleasure of working with Krzysztof on two different projects, and can confidently say he's a web analytics wizard! Besides being knowledgeable, he is very professional and really helpful. I highly recommend Krzysztof to anyone looking for an expert in digital data.
Krzysztof has highly commendable clear communication style, attention to detail, deep technical knowledge and easy going nature. I could not recommend him enough for any analytics project or position.
Krzysztof is a perfectly-organized leader and a high-class specialist. He has extensive knowledge and experience in data analytics and data science, excellent organizational and management skills. Always positively oriented to work and people, always smiling and friendly. Working with Krzysztof is a pure pleasure.
Krzysztof connects unique talents: IT & analytics knowledge, business challenges understanding and good feeling of Client's needs. It effected in great optimization of my projects. Thanks to unique business & marketing insights which came from my own data! If you're a visual type of person (I am :) - visualizations in Google Data Studio implemented by Krzysztof, totally upgrade the perfomance!