You need clarity on what to measure and why
I translate business goals into KPIs, events, reports and a sustainable rhythm of working with data.
Analytics · Business Intelligence · AI-ready data
Analytics organised around decisions. Data ready for AI.
I connect GA4, BI, KPIs and processes into one coherent system trusted by leadership and teams. Reporting supports everyday work, while automation and AI are built on a reliable foundation.
20+ yearsof experience
600+analytics implementations
AI-readydata roadmap
Experience gained through projects for
When to talk
When data matters, but you need direction - not just execution.
Leadership talks about AI, but data is not ready
I assess data quality, processes, governance and realistic AI use cases in analytics.
Reports exist, but do not drive decisions
I help align BI, dashboards and metric definitions so leadership and teams see the same story.
You need an independent view of the situation
I audit GA4, Consent Mode, e-commerce and BI - and turn findings into an actionable plan.
How I can help
Consulting, audits and modern analytics implementation.
We usually start with a strategic conversation: which decisions data should support, where the risks are, and what you want from BI, automation or AI.
Describe your project View full services
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Analytics consulting & audits
GA4, GTM, Consent Mode, e-commerce and campaigns assessed in a business context.
AI-ready analytics roadmap
Data readiness, automation options, governance and practical AI use cases.
Management reports & BI
Connected data, shared KPIs and insights for executives, sales and marketing — with an interactive demo.
E-commerce analytics
Funnels, transactions, ROAS - GA4, Piwik PRO and ad platform integration.
Piwik PRO & privacy-first analytics
GDPR-compliant setup, consent management and privacy-first architecture.
Data governance & BigQuery
GA4-to-BigQuery pipelines, warehouse design and governance frameworks.
Process
From business question to a practical roadmap.
Discovery
We align on goals, decisions, stakeholders and tensions between business, marketing, IT and data.
Readiness assessment
I review analytics, BI, governance and AI potential - without reducing the project to a bug list.
Roadmap & support
You get priorities, recommendations and a clear model for consulting, audit, implementation or mentoring.
My edge: tools
Tools that show how I work.
I build auditors, calculators and checklists because good consulting needs a clear starting point. They help us move quickly from general questions to diagnosis, priorities and decisions.
Analytics, performance, BI, AI and data governance in one catalog.
Browse all toolsAfter the audit you know where the gaps are - book a 15-min call on priorities and next steps.
Book a 15-min callDirect collaboration
A senior on your side. No agency layer.
You work directly with me - from the first call through implementation and team training. No account managers, no consultant rotation, no “we will pass this to the technical team”.
I combine technical depth (GA4, GTM, BigQuery, BI) with business perspective as a former CEO and CTO. I focus on why data exists - not only how to tag it.
- Full cycle: audit → roadmap → implementation → reporting
- International projects: Europe, Americas, APAC
- Certifications: Tableau Specialist, Google Analytics 4
20+
years in data & technology
hundreds
of audits & implementations
15+
countries, 3 continents
12+
free analytics tools built
Testimonials
What clients say.
“I had the pleasure of working with Krzysztof on two different projects, and can confidently say he's a web analytics wizard! Besides being knowledgeable, he is very professional and really helpful.”
Krzysztof has highly commendable clear communication style, attention to detail, deep technical knowledge and easy going nature. I could not recommend him enough for any analytics project.
Krzysztof connects unique talents: IT & analytics knowledge, business challenges understanding and good feeling of Client's needs. It resulted in great optimization of my projects.
Before you start
Working together - in brief
Do you work as an agency?
No - you work directly with me, a senior consultant. From the first call through audit, roadmap and implementation, without account managers or team rotation.
What does the first call look like?
On the contact form you choose a project enquiry or a paid 1-hour consultation (500 PLN net). Describe your situation, goals and constraints - I reply with questions and a proposed first step: audit, roadmap or implementation.
Should I start with a GA4 audit or a consultation?
If you need a quick read on measurement quality, start with the free GA4 Configuration Auditor. For broader challenges (BI, AI, governance), book a strategic consultation.
Do you work remotely with international clients?
Yes - remotely and on-site, in English, Polish and German. Experience includes teams across Europe, the Americas and APAC.
Next step
Ready to fix analytics or prepare data for AI?
Send a few sentences about your situation. I will reply with questions and a proposed first step: consultation, audit, roadmap or implementation support.
Usually responds within 24 hours